Biloxi Sun Herald

205 DeBuys Road
Gulfport , MS
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Strategic Automotive Media Consultant

Biloxi Sun Herald
Gulfport, MS Full time
Posted on October 19, 2017

The Strategic Automotive Media Consultant drives digital-first multi-media account growth for large automotive accounts in and out of market. Following the sales process; identifying qualified prospects, understanding their needs and crafting customized solutions to meet customer needs. Strategic Automotive Media Consultants understand our solutions, particularly digital & direct marketing and partner with experts to provide ROI for customers.

Primary Responsibilities Include:

  • Understand and assess and develop plans for areas for growth (cross-sell/up-sell/new customers) within the automotive industry and assigned geography.
  • Create proposals after gaining a complete understanding of the client’s needs through a thorough CIA
  • Communicate the ROI of the solution and educate the client on the solution, as needed
  • Actively manage relationship by reporting campaign results to ensure client satisfaction and identify follow-up opportunities for up-sell and cross-sell
  • Target and build relationships with existing clients and potential clients within the local and regional market

Key Competencies Desired:

  • Able to identify and capture new business revenue
  • Understands each client and their unique business needs in order to provide ROI-impactful solutions
  • Exhibits technical competency, e.g. updating our CRM, creating client-ready proposals in PowerPoint, etc..
  • Researches and provides insights to the clients
  • Attends local chamber events and networking events to become clear media leader in territory
  • Has deep understanding of local market & competitive landscape

Additional Skills/Professional Characteristics Preferred:

  • Bachelor’s degree preferred, not required
  • 2+ years relevant experience; digital media experience preferred
  • MS Office; strong technical competency (i.e. use of a CRM system, Power Point, etc)
  • Valid driver's license, reliable transportation and insurance required