Marketing Communications Manager
Marketing Communications Manager, Research & Translation Analytics (Waltham, MA) for PerkinElmer Health Sciences, Inc.: Partner with Informatics business & sales teams to develop and implement marketing communications programs in support of Research Analytics (genomics, biology, chemistry applications) sales and marketing goals.
Requires: BS in Marketing, Biology, Pharmaceutical Biotechnology or related and 5 years marketing communications experience working in online and offline marketing channels within scientific domains. Specified experience must include 5 years: developing annual integrated marketing plans; delivering digital, e-marketing campaigns and nurturing programs consistent with software industry; developing campaign platforms with effective messaging and imagery working with creative team; working with field marketing managers to ensure integration; creating optimized website content for implementation by web team; supplying content for PR, social media and other digital marketing working with external agencies; supporting delivery of tradeshows working and online events (webinars); communicating marketing plans with sales and business teams; analyzing and reporting on campaign performance; managing allocated budgets; reviewing and reporting on competitors and mkt trends.