Director of Parent & Family Programs

William & Mary   Williamsburg, VA   Full-time     Management
Posted on January 18, 2023
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Director of Parent & Family Programs


Present Position Number



Role Code Title

Professional/Lecturer (Staff)


Position Title

Director of Parent & Family Programs


Unit Mission Statement

Student Success strengthens collaboration among students, faculty & staff to create a diverse and inclusive culture of excellence by expanding understanding including academic and personal well-being. Our departments demonstrate a commitment to providing undergraduates and graduates with guidance and services essential to the creation of an engaging learning environment where community is strengthened and individuals flourish.

Parent & Family Programs facilitates and advocates for the role of family involvement in community development and individual student success. Our programs provide resources and activities that connect families with each other and with the W&M community. The activities, programs, services, and regulations of the university are all planned with the following objectives in mind. Parent & Family Programs welcome parents and families; creates opportunities for meaningful engagement with the university; connects parents and families with one another; informs and educates parents and families about resources, critical issues and topics relevant to student success.


Position Summary

Reporting to the Vice Dean for Student Success, the Director of Parent & Family Programs facilitates and advocates for the role of family involvement in community development and individual student success. The program provides resources and activities that connect families with each other and with the W&M community. The office implements pre-matriculation events, large-scale university events, and various constituents events throughout the year.

The Director will have the overall responsibility for the department including creating, executing, and managing the communications, marketing, and engagement strategies for current families and is responsible for event management for all population-specific and campus-wide events (Family Orientation and Family Weekend), including the planning, promotion, implementation, and assessment.

The Director also develops and manages the budget for the office, supervises professional and operational staff and student interns, and collaborates with other university departments to develop and maintain communications and marketing strategies. The Director works with university advancement and the vice president for student affairs as a member of the parent team for the overall success of the Parent & Family Council including engagement programs and initiatives.


Required Qualifications

  • Bachelor’s degree or an equivalent combination of education, training, and experience.
  • Significant experience (typically 4-8 years of experience,) directly related to the position.
  • The ability to lead, interface, and effectively work with a diverse population that includes faculty, student affairs staff, students, parents, family members, alumni, volunteers, donors, colleagues, administration, and the broader academic community.
  • Superior presentation skills that include excellent oral, written, and interpersonal communication skills.
  • Excellent problem-solving, and negotiation skills.
  • Expertise with Microsoft Office suite (outlook, excel, word, etc.)


Preferred Qualifications

  • Master’s degree in Higher Education, Student Personnel, Counseling, or a related field.
  • Event planning and program implementation experience.
  • Experience in the areas of parent engagement, marketing, strategic communications, public relations, volunteer management, and emerging and best practices in social media.
  • Professional experience in higher education working closely with staff, undergraduate/graduate students, alumni, and parents.
  • Demonstrates a desire to work with our family volunteer communities to welcome parents and families to William & Mary family; create opportunities for meaningful engagement with the university community; connect families with one another on a regional level; and educate families about valuable resources, critical issues, and topics relevant to student success.


Advertised Pay Range

$68,000-$72,000; Commensurate with Experience



220000 Dean of Students



William & Mary


Is the position remote work eligible?

Not eligible


Remote Work Disclaimer

Remote work eligibility is not guaranteed and is subject to approval. Employee eligibility depends on the likelihood of the employee succeeding in a remote work arrangement and the supervisor’s ability to manage remote workers. Departments and/or Human Resources may amend, alter, change, delete, or modify eligibility.


University Salary Range



Job Open Date



Open Until Filled



Employment Category

Full Time Professional





Position Term

12 Month - Restricted


Special Application Instructions


Conditions of Employment

  • This position requires the employee to serve as a designee for the Dean of Students as a designated professional staff member on-call in the university’s emergency response system.
  • This position may require additional hours beyond the typical work week, including occasional overnight and weekend work as needed to meet the business needs of the operation.
  • This is a restricted position, subject to the availability of funding.

EEO Statement

William & Mary values diversity and invites applications from underrepresented groups who will enrich the research, teaching and service missions of the university. The university is an Equal Opportunity/Affirmative Action employer and encourages applications from women, minorities, protected veterans, and individuals with disabilities.


Background Check Statement

William & Mary is committed to providing a safe campus community. W&M conducts background investigations for applicants being considered for employment. Background investigations include reference checks, a criminal history record check, and when appropriate, a financial (credit) report or driving history check.


Benefits Summary Statement

William & Mary offers our employees a full array of benefits including retirement, health insurance with options for expanded dental and vision along with group and optional life insurance with coverage for spouse and children, flexible spending accounts, and an EAP (Employee Assistance Program).

Our employees enjoy additional university benefits such as educational assistance, professional development, wellness benefits, and a robust holiday schedule. All employees have access to fitness facilities on campus. Staff members also have access to the university libraries, and much more. To learn more, go to: